If you go on the hunt for an online hosting provider and you are surprised to see the words 'unlimited features' in the plans provided by hosting providers. There are many companies that can offer their customers huge resources but only a handful of customers are able to fully use the resources provided to them.
As with any other field, there will always be some dominant players who dominate the sales while another group of players have poorer sales. This is similar to the rule of eighty-two. Thus, many hosting providers use 'unlimited features' because they are forced to. Instead of competing with the ones that offer more than they do, they simply say that they have all the features. If you need more than or fewer resources, all are done with a click of a button on the website's control panel. With no extra or special work needed for it, providers have no hesitation at all to offer unlimited resources. While more and more companies are performing this action but they have to compete to win more customers. They'll need to provide extra features like Ruby on Rails in order to stay in the competition.
It use to be a thing that customers are wary of in the case of unlimited resources due to the fact that they are concerned that the service providers are operating on cheap hardware and this might affect their website's performance. It was once an issue, but today with the low cost free minecraft server of hardware, things are different. The performance of websites is not going to be affected. This is due to technological advancements that make things more effective than they were before. So, in very little time, all web hosting provider will provide unlimited resources since it will become an industry standard. Anyone who does not provide this will just be excluded.
So, now you understand why the providers are all coming up with these sorts of services. It is a need to change the way things are done in the industry. If they do not offer the latest technology, they'll be out of business. So, they must provide unlimited resources to stay in the game. Therefore, we can be sure that all companies will offer this type of package in the near future.