Do you have a website, but have no idea how to use it? Have you been aware of SEO? If you haven't then you must research it! SEO (Search Engine Optimization) is the top factor businesses should focus on for their website.
What is SEO?
SEO refers to how your website is placed in Google or how easily your site is being discovered online. This is vital for anyone who has a website, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you are ranked on Google is the method by which people discover your website. The investment you make in your business's site will benefit you over the long term.
How do I start?
If you have a WordPress website, SEO is super easy to set up on your site! There is a plugin that you can download called, Yoast SEO. Yoast is a super simple tool that can help businesses get their websites ranked for key words! After you have downloaded Yoast and open each page in the backend of you website and choose the appropriate keyword for the page.
Keywords
Keywords can make or break your site. Utilizing Google Analytics, you can find the keywords that will ensure your website's page is ranked well on Google. Do some research on your keywords and choose wisely. When you are using Google Analytics you will find several different numbers. Don't stress! The main thing you need to concentrate on is the competition of the keyword you choose to. If you select a key word, Google Analytics will tell you how competitive the market for the keyword is. Be careful. If you are not a major company and you select keywords with high competition it is likely that you will not be ranked. Type in your keyword and search for a related keyword that has an "low" competitive level.
Another thing to remember is that you should not utilize your keyword on multiple pages. If you decide to use a particular keyword for one page, ensure that you find a keyword that is similar, but not exact. Selecting the same keyword for more than one page can cause your pages to fight for the top spot. Your pages could compete against each other to rank and will most likely not be ranked even.
If you have to use similar keywords, create one page to be a "capstone" content page. This will make it easier to separate the most important page to the page that has the identical keyword. Only use this method when you really need to.
SEO Ranking as well as SEM Rush
Once you have your keywords, you need to track how they are doing. My preferred website for tracking this process is SEM Rush.
SEM Rush can help you monitor how your websites are getting ranked on Google. Do an analysis prior to searching for keywords, so that you can see how your site began to perform and how it's doing after all your efforts. The most effective thing to do is run a report once a week. This will allow you to monitor how your keywords are doing. SEM Rush will also run other reports on your behalf. It will let you know whether you've broken backlinks, or if Crevand LLC you need to make alt text for your pictures. These factors will improve your SEO rankings.
Make sure you wrap it up
Be sure to run all the reports necessary and study SEO. SEO is a major element in marketing, and it can be a major boost to your website. By investing in SEO will help you drive a lot of new and returning visitors to your site! Read articles and study up because this will transform your business!